El Corte Ingles has made a firm commitment to diversity with its Valentine campaign #elamormola. It is about five short films with love as the common denominator. One of them, "Cupido in love", starred by Pelayo Rocal y Angel Velasco, is about a romance between two guys. Gayles.tv was in the presentation of the campaign that took place in the Madrid Institute of Business. Daniel Calamonte, responsible for Social Media and the director of short films Roberto Pérez Toledo we are told the details of this project that has been a viral phenomenon.
#elamormola: El Corte Inglés bets on diversity
#elamormola: El Corte Inglés bets on diversity
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