Valor Afegit addresses LGTBI diversity in the company and in advertising
GAYLES.TV.- Televisió de Catalunya has scheduled a double ration for the October 23 night LGTBI. First, it will broadcast the anthropologist's documentary Alba Barbé «EnFemme«, which is about a club Crossdressing Barcelona And from the 23: 25h the economics program Value Afegit will dive into how the LGTBI diversity It is affecting the business world and advertising. The presence of experts in the program stands out Maria Giralt (director of GAYLES.TV and the Aequalis Report) Y Margarita Alonso (CEO Driversity and academic director of the Aequalis Report).
It is estimated that between 9 and the 14 percent of the Spanish population is part of the collective LGTBI, which also does not stop growing. They are generally more demanding consumers than the rest, with more innovative and healthy tastes, who opt for quality products and services. A good market niche for companies, although many have not yet discovered it.
La Law 11 / 2014 of the Generalitat de Catalunya against the LGTBIfòbia It is one of the most advanced in Europe, but companies are slow to adapt to it. During the last year there has been an increase in interest by Spanish multinationals as Telefónica, Santander or Inditex. Bill Aequalis report It is a good annual thermometer to gauge what good practices are being done in Spain in a matter of diversity LGTBI.
Also advertising and the television referents are playing a decisive role for the visibility of the collective. Perhaps this is one of the sectors where change is most noticeable and has a greater impact on the collective imagination.
To what extent is there an implication and a real commitment of the companies with the LGTBI collective? Is it a matter of commitment and values or do they take advantage of an opportunistic wave?
Some of the answers and many more questions next Tuesday 23 at 23: 25h en Value Afegit (TV3).
Source: Televisió de Catalunya
Photographer: Laia Ventayol
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