GAYLES.TV.- Company Toyota launches in our country an advertising campaign in which it includes an LGTBI family. The TV spot promotes the new model Hybrid of the brand, the RAV4, with a slogan that supposes a whole declaration of principles: the evolution is unstoppable.
In 40 seconds and at the rate of "Changes" by David BowieToyota unravels a multifaceted vision of the changes that are transforming our lives in all areas of society, from work to education to the new models of families represented in a lesbian couple and their youngest daughter. Other sequences show us children studying in the forest, terraced urban gardens 
of skyscrapers and spectacular natural spaces.
The automobile firm not only aims at integrating advertising with the collective LGTBI, but also establishes a discourse that implies a global vision of social transformations: "The world is changing. Companies have new bosses, nature new guests, new school classes, new land plots and new society families. Evolution is unstoppable. "
We like it and we have no problem in recognizing here the merit of a brand that has been working for years for an inclusive advertising of its products. That positioning made the spot was released a few months ago in Italy, quite a gesture if we consider that it is the only country that is reluctant to approve homosexual marriage in Western Europe.
Here you have the complete spot, enjoy it and happy weekend !!!
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[youtube https://www.youtube.com/watch?v=Paa1B_afoUk]
