"Rimmel" joins cosmetics firms that include male models in their campaigns
GAYLES.TV.- The cosmetics industry refines the radar in relation to the new aesthetic and social trends. Gender boundaries blur in eyeshadow, eyeliner, and the very long eyelashes of guys that fill the covers of "CoverGirls" or "Maybelline".
"Rimmel London" is pointed to the play by signing Lewys Ball one bloggers fashion that, with its makeup tutorials, sets trends in male beauty. The presence of Lewys, who appears wearing makeup in the advertising campaign for "Rimmel", represents a clear commitment by the firm to diversity and the breakdown of gender molds.
Lewis, who only has 17 years, claims: "We can all wear makeup, it does not matter who you are". Others appear in the video influencers advocating the importance of diversity and fidelity to oneself.
The vice president of marketing for "Rimmel", Montse Passolas, has presented the campaign saying: "The platform of the new brand conveys a clear point of view of the modern and urban personality of Rimmel; inviting girls and boys to mix everything and try new things".
So you know, to make-up and without complexes!
https://www.youtube.com/watch?v=wVZMoIQU7oE
Sources: out.com, trendencias.com
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