A lesbian love story through time to celebrate the 30 years of the Renault Clio
GAYLES.TV.- Renault celebrates thirty years of manufacturing its most successful model, the Clio. For this he has launched a campaign in Britain that touches the sensitive fiber of any lesbian who has fallen in love in her childhood with her best friend. With a version of the song Wonderwall de Oasis In the background, the spot reflects the relationship of two friends who met making an exchange and how that friendship becomes a great love story.
Just two minutes are enough to bristle the skin and transport the viewer to their most intimate memories and identify with the protagonists of the video.
The Marketing Director of Renault UK Adam Wood said: "Renault brings a little more people's passion for life through our cars. We wanted to humanize and celebrate, not only thirty years of progress Renault Clio, but also the progress achieved within the culture, society and life at that time.«.
Created by Publicis Poke, the campaign covers three decades of the iconic Clio. This is the best-selling French car of all time (15 million cars sold). The campaign's executive director Dave Monk explained that «Britain has had a love story with him Renault Clio since the happy days of the 90. Many things have changed in those thirty years. While technology, design, attitudes and culture always evolve, one thing will always remain the same as long as humans have hearts. The love story. This is a simple and universal story of two souls on their own lasting journey of life, love and spentnot".
https://www.youtube.com/watch?v=81PaAFkGx1A
Source: Renault, Creative boom, The drum
Photography: Renault
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