The alliance between the Julià Group and Rainbow Gay Tours is a boost for LGTBI receptive tourism in Europe
GAYLES.TV.- The receptive tourism division of Julià Group, Julià Travel has allied with Rainbow Gay Tours to create the largest 100% LGBTI travel agency in Spain. The new society Rainbow Tours will have an investment of $300.000 in the next five years and aspires to manage in its first year to 6.000 clients.
«The merger and investment entry agreement with the Julià Group It means strengthening our position towards the market LGTBI counting on the experience of Julià Group who has been working for 70 for years tourism sector, expand the marketing capacity of our products thanks to its sales systems with other tour operators and also the development of our market in countries where it is very strong, such as Mexico or Argentina." Explain Eloi Death, Founder of Rainbow Gay Tours.
Created in Barcelona Five years ago Rainbow Gay Tours It has positioned itself to become the largest receptive agency for LGTBI experiences in Europe with offices in Barcelona, Madrid, Bilbao, Gran Canaria, London, Berlin, Lisbon and Rome. With the merger, they want to triple the destinations in two years. «In 2020 we want to be present in many more cities. Offer travel packages for the prides that are celebrated in Spain. Be the receptive reference both in Spain and in Europe", Add Death.
Rainbow Tours It comes to the market with a portfolio of 39 tours and personalized tours and among its objectives is to achieve at least 100 activities in 2022. This operation represents an important step for the expansion and internationalization of the project. The new agency shows special sensitivity towards all the acronyms and minorities of the collective, it intends to generate offers that attract a very diverse range such as families, elderly people, trans *, lesbians and all the realities of the community LGTBI.
Sources: Europapress, Via Company
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