NEWS.- It is Monday and the information of PRIDES, of events, of initiatives, of days, of presentations and of congresses are accumulated. And maybe we forget the most important news of all, that summer is here, that invites us to relax a little, that love is in the air and that it is good to go out there to soak up life. That's why today we wanted to bring here a video that of pure simplicity has deeply moved us. The most tender and emotional petition for marriage comes from the hand of Absolut Vodka.
We have already commented on occasion that more and more brands are betting on equality in advertising and although it is true that some only do it for interest in a sector with alleged purchasing power, sometimes there is a genuine commitment to the collective LGTBI. This is the case of the brand of vodka that has been supporting the community for years, in fact It was the first weight company that was announced in an LGTBI medium in 1981.
This year they have decided to celebrate the LGBTI Pride month with the launch of a new edition of its classic bottle «Absolut Colors» in homage to the gay flag and with the video "Surprise Marriage Proposal". The protagonists are two lesbians, Amanda and Paige who met through the internet. In the video we see the marriage proposal that one makes to the other on a beach that was the scene of their first date. Family, friends and even Naia Kate, the favorite singer of both and participant of the American version of "La Voz", accompany them in that magical moment.
It is a simple, emotive and symbolic act. Towards the end, written in the sand appears the hashtag #LOVEISLOVE, rounding the message. But what we have liked most is the elegance in the way of introducing advertising, since only at the end of the video does the brand appear Absolut with the phrase "Transform today". Great, congratulations from Gayles.tv to the firm and to the publicists and we wish you all happy Monday and happy week.
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[youtube https://www.youtube.com/watch?v=9lLKQ8A5660]
