PETA's new campaign is led by trans models
GAYLES.TV.- The models trans Loiza Lamers y Benjamin Melzer are the protagonists of the new campaign of PETA (People for the Ethical Treatment of Animals). "I'd rather go naked than wear fur" and "Transform your wardrobe" are the slogans chosen by the association to denounce the excessive use of fur this year.
«Using the skin of a tormented animal that was electrocuted, beaten, drowned or skinned live is creepy and cruel. There are so many options of free fur clothes available, it is now easier to have a great look without having to kill the animals«Declared Loiza Lamers.
"The skin has no place in anyone's closet. We encourage all compassionate people to leave it where it belongs: to animals ", Anadio.
The couple of models coincide again after collaborating in 2016 with an advertisement for the clothing brand Diesel. Benjamin Melzer was the first trans man to occupy the cover of the German edition of the magazine Men’s Health and his posed had a lot of impact inside and outside the collective. On the other hand, Loiza Lamers was the first trans woman to win the Dutch version of the reality show Next Top Model.
In recent years there has been an interest in the advertising brands that increasingly choose trans models to achieve more visibility in their campaigns, such as the cases of Laith Ashley: Valentijn De Hingh.
PETA It is the largest animal rights group in the world with two million members and supporters. Their goal is to inform the public of their position through advertisements, undercover investigations, animal rescue, and lobbyists.
Source: SDPnoticias, Desastre.mx
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