NEWS.- Yesterday we shared with you the campaign video #ElAmorMola El Corte Ingles has launched on the occasion of Valentine's Day!. Today, we rehash the issue of advertising because there are several brands that present gay couples in their advertising campaigns for the February 14.
Just a few days ago, the prestigious jewelry firm Tiffany & Co. presented, for the first time, a gay couple about to marry as protagonists of one of their campaigns with the objective, as reported, to reflect the different forms that love and complicity are currently adopted.
Today it's the turn to & Other Stories, H & M's Premium firm who has joined this LGTBI Valentine with a visual campaign supported by a couple of women. Is about Eden Clark and Lizzie Tovell who are a couple in real life and reside in London. Through a series of photographs of subtle eroticism, the two models show us a loving relationship that gives off complicity and tenderness. As in the campaigns of El Corte Inglés and Tiffany, it is appreciated that a real image of the couples is shown, without stridency or clichés, thus moving away from the stereotypes so sobado.
It is clear that this type of advertising contributes decisively to give visibility to gay love in the media and ultimately in society. It is an effort made by companies to improve the image that is perceived of the collective that reflects the global advance of LGTBI rights. All this regardless of the fact that it is commercial strategies, which take into account the supposed purchasing power of homosexuals and their ability to set trends in fashion issues.
The LGTBI population consolidates as an important economic force in the developed and democratic societies, which makes it a claim for the big brands, but this should not make us forget that sexual relations between people of the same sex continue to be punished in at least 75 states, with sentences ranging from fines to the death penalty.
For all this, we invite you from Gayles.tv to turn this Valentine into a day of global celebration of love for all those who must silence their love.
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