John Lewis removes the distinction between boys and girls and launches a line of unisex clothing
GAYLES.TV.- J launches a gender non-specific clothing line and removes the boy and girl sections to 'not enhance gender stereotypes«. It is one of the most important department store chains in Europe with more than 150 years of history. The decision is a statement of principles and an example of business diversity. And most importantly, it will mark future generations of creatures and above all it will re-educate buyers, who in many cases are the ones with the most prejudices.
The distinction between children y girls in the exhibition of the products, ie the consumer will decide whether or not it is pleasing regardless of gender. All clothing will be labeled in a neutral fashion with a sign that puts Boys & Girls o Girls & Boys.
In addition, has launched a new collection with designs designed for all, breaking the imaginary that differentiated by genres so far. So says in a statement the director of children's clothing company Caroline Bettis: "We do not want to reinforce gender stereotypes in our collections. Instead, we want to offer a greater variety to our customers so that the parent or child can choose what they would like to wear. ".
Will this practice be extended?
The initiative J is clairvoyant. Now it remains to see if it becomes a trend and other brands are added. It seems a small step, but it can be a very important advance considering that it is the third largest department stores of Europe.
Here we go a little behind ... In 2015 Zara threw bodysuits with messages that said «the boys are smart, the girls are pretty ». After several complaints and accusations of child sexism, the pieces were removed. There is much to do.
Sources: Independent, The telegraph, El País
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