The company's app MajestyK has created a series of emojis to facilitate communication in the LGTBI community
GAYLES.TV.- MajestyK is an agency specializing in communication and new technologies that has just released a collection of emojis designed to improve the communication experience between people
of the LGTBI collective. Is about HOMOJI, a series of more than 100 iconic images based on the slang and iconography of gays, lesbians and transgender people that ranges from rainbow flags to common expressions in gay communication. The colorful and ingenious treatment is very attractive and adds nuances to the usual emoticons that are usually quite simplistic.
Marcos García, one of the creative minds of the HOMOJI project, tells us how the need to integrate new technologies in the professional field and in personal life led them to the HOMOJI concept: "It is one of those concepts that really touched the fiber of the team since some of its members are part of the LGTBI collective. We talked about the growing presence of emojis in communication and the lack of nuances provided by those who made reference to the communication between gays and lesbians. We clearly had a market niche there. As soon as the brainstorming started, we realized that we were right and the project immediately took on a life of its own. "
Perhaps what distinguishes HOMOJI from other similar applications is that the treatment is very fun and brings a dose of joy to the communicative social experience. In addition to reflecting the way in which homosexual men and women communicate "really" with each other, which other applications have failed to capture.
MajestyK plans to incorporate in the future an educational and historical aspect to the application. A functionality that will contribute context and information to symbols specific to the LGTBI community such as flags, iconography, linguistic turns, etc.
The app is now available in Anglo-Saxon countries and we hope to see versions for Hispanic groups in the future.
Sources: advocate.com, MajestyKApps.com
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