The big brands like Coca-Cola point to the celebrations for the approval of gay marriage in Australia
GAYLES.TV.- This weekend, the historic reform that makes marriage between same-sex couples possible has entered into force. Australia. This has been officially announced by the Australian Attorney General George Brandis. What has been modified is the 1961 Marriage Law, making possible the twenty-fifth nation that legalizes gay marriages.
Everything is going very fast since just two days before the Australian Parliament approved the bill to legalize them, being the last pending procedure so that the unions of gay and lesbian couples could be formalized. All the amendments submitted to the senator's text Dean Smith they had been rejected by the lower house after approval last week in the Senate.
This law also implies the whole population since it was presented after the holding of a referendum with an overwhelming result in favor of the YES. You can retrieve the information about the referendum here.
And in favor of the yes seem to position some brands that have bet on their advertising campaigns for the colors of the rainbow and congratulatory messages to the collective. We especially want to highlight here the campaign of Coca-Cola who, for the first time in 131 years, has transformed his iconic calligraphy for a term that transcends his logo, LOVE!
"The word 'love' is a reflection of our core values. If we were ever to experiment with Spencerian calligraphy, this is the time to do it ", those have been the declarations of James Sommerville, Vice President of Global Design of Coca-Cola, who has helped to conceptualize the cans. Two hearts appear embedded in the word "love", one of them contains a rainbow. According to Sommerville, "The way in which the letters flow seems to give them a tender touch, a loving construction, since it has been practically written by hand, like a love story".
A campaign that we applaud from Gayles.tv and that involves the ratification of the Company's declaration: "It does not matter who you are or who you love, all couples must receive the same treatment."
Sources: andlmundo.es, aequalis.org.uk
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