GAYLES.TV.- It is not the first time that we talk about the LGTBI friendly current that has been installed in the world of advertising. And this time it's the turn of Calvin Klein which is aimed at the incorporation, for the first time in its history, of two same-sex couples as main protagonists of their fall campaign, specifically in the line of denim clothing.
It is known that the brand has always had a strong erotic charge in its advertising image while it has opted for certain androgyny and unisex products, especially in its line of fragrances, but until now had not presented
Same-sex ejaculations in your advertising.
Melisa Goldie, the brand's marketing director, has proudly commented: “Calvin Klein Jeans has a long history of combining sexual energy with the different cultural relevance of the moment. Through this campaign, we are creating an emotional connection with the technology promoted by the current generation, developing new communication channels for the youngest ”. And it is that in the campaign the images of the couples, made by Mario Sorrenti, a photographer of recognized solvency, they are superimposed with text conversations that contribute to give a story to each situation and contextualize them. The aesthetics of these texts is the usual in mobile dialogues or tablets.
The protagonists of same-sex couples in the campaign are the male models Reid Rohling and Ethan James, while the couple of girls form one of the largest influencers from Instagram, Torin Verdone e Imaan Hammam, the revelation model that was discovered by an agent at the Amsterdam Central Station at the 2010 and that has since gone on for brands such as Givenchy, Vogue, Prada, Dior, Versace, Balenciaga or Jean Paul Gaultier.
It is clear that this campaign will mark a before and after in the advertising trajectory of Calvin Klein for which, from Gayles.tv, we can only congratulate its creators. And without more we leave you with the promotional video enjoy it!
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[youtube https://www.youtube.com/watch?t=1&v=wo5ZazZqZdk]
