NEWS.- Today, January 28, officially inaugurated FITUR, one of the most important tourism fairs in the world. The organization is in charge of IFEMA and the contest will be extended until February 1. One more year and it will be already the fifth edition, the number 3 pavilion of the fairground will house FITUR GAY (LGTB), where visitors will find various exhibition spaces, debate and work.
The main novelty in this edition is the incorporation and access of SMEs that will be added to the traditional model of stands in very advantageous economic conditions, as the space requirement is lower. With this, it is intended that the flow of customers as well as the interaction and synergies with the large hotel chains, tour operators, airlines and other specialized services companies in the sector grow.
FITUR GAY will also have a networking space where contacts with professionals and potential clients will be facilitated. Also on the agenda is the fact that generic activities, conferences and presentations acquire a greater role.
The growth of FITUR GAY since its first edition has been 600%, a fact that is consistent with the general figures regarding LGBT tourism in Spain. It is estimated that more than 6 millions of gay tourists have visited our country and the 82% of them return. The average cost exceeds 47% to that made by the tourist of the general sector and has the added advantage of being non-stationary tourism.
All this influences the spectacular growth of the fair that this year counts on the sponsorship of companies as important as SAMSUNG, IBERIA, NATIONAL PARADORES or the hotel chain MELIÀ. This participation confirms the fact that greater knowledge on the part of society of the LGBT segment, fleeing from preconceived stereotypes, makes standardization a fact also in the economic sphere.
The Gay segment has gone from being an unknown group of consumers, to having an enormous relevance in the income statement in all the companies and destinations that capture it and, in most cases, loyalty it.
Finally, we would like to point out that Gayles.tv becomes in the current edition the official television of the contest. All information related to the event, performances, flashmob, exhibitions and the great closing party that will feature the presence of the musical Priscilla, you can find it on the official website http://fiturgaylgbt.com/
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