Amenábar and the LGTBI spot for Christmas

Danielle poster, lottery announcement 2017 Amenábar and the LGTBI spot for Christmas

Alejandro Amenábar has directed the announcement of the lottery of the 2017 Lottery, a touching short with surprise LGTBI +

GAYLES.TV.- It seems that finally summer has decided to leave the stage to the first cold and with them come the toy ads, the lights in the streets waiting to be turned on and of course the Christmas raffle spot, the hype in which so many illusions fit year after year.

In memory there are those black and white advertisements "Bald of the Lottery" that revolutionized the advertising landscape. But the claim of the big draw has been consolidated as a classic expected every November and this year, the truth is that we get a product of real luxury. Alejandro Amenábar has directed "Danielle", a short film that in its integrated version lasts almost 20 minutes with credits included. Of course there will be versions of different length depending on the medium in which it will be issued.

2017 lottery ad

And you will wonder why we bring this information to Gayles.tv, because very simple, because Amenábar has included a nod to the LGTBI + collective in one of the first sequences: the protagonist, a beautiful extraterrestrial starring Charlotte Vega, wanders along Madrid's Gran Vía crossing with all kinds of people, families, children, couples and…. two transsexuals arm in arm who smile at him as he passes. An unthinkable detail a few years ago and that Amenábar includes as a nod to the entire LGTBI + community. Wink that could also be glimpsed in the title of the spot, "Danielle" and in the names of the couple that stars in the short, if in the case of the girl it is Danielle, in the case of the boy, a tour guide embodied by Daniel Luque it is…. Daniel! Given both Daniel and Danielle we cannot avoid making the association with the Daniela Foundation and her work supporting transgender children.

Anyway, this year's spot is a story that has all the ingredients to thrill: illusion, love, adventure, magic and the most endearing elements of Christmas, from the lights that Danielle lights up magically to the historic administration lottery Mrs. Manolita.

So we have no choice but to let you enjoy it because, as the slogan says this year, "The best prize is to share it".

Sources: lavanguardia.com, elperiodico.com

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