Gillete launches a campaign against toxic masculinity and the machitos of the world world tear their clothes
GAYLES.TV.- For more than 20 years the firm Gillette He starred in one of the first and most scandalous relocations that had taken place in Spain. They closed the factory they had in Alcala de Guadaira, province of Seville and 3 opened new factories in Stalingrad, Turkey and Poland. When that decision was made, the company had overcome a crisis, had profits of 700 million of the old pesetas and 75% of the sales of the sector in the Spanish market. Why did they do it? Very simple: because those 700 millions of benefits would become 1.000 if the social conditions and salaries became those of Eastern countries. In unemployment and misery they left more than 250 families. Do you know how many machirulos came out to protest this savagery? Not one, for their jobs fought those affected, their families and little else.
Interestingly now we are living a massive mobilization against Gillette on social networks (nothing like a dislike well lounging on the couch with your beer and your cigarette). And, what have these people believed about Gillette campaigning against the essence of the male, why, what is a man if he is not a stalker, if he does not fight and split his face, if he does not bully the weaker? What kind of man fuck do you want to convert? At this step you end up all bitter with so much denunciation of "toxic masculinity".
In its new campaign, the razor firm shows various behaviors sadly associated with masculinity (homophobia, sexual harassment, bullying) and asks a question: “Is this the best a man can be?" Then we can see infinitely more positive behaviors: men protecting children, avoiding harassment of women or putting peace in a fight. That is, positive behaviors of men are praised. Where is the problem? Well, in those men are not soeces, or violent, or stalkers, are not hard macho that serve as a model for the new generations.
Little joke because the number of dislikes doubles that of likes and some people take the trouble to upload to social networks photos of their razors Gillete in the garbage can. Things that do not believe, Sancho!
Sources: haztequeer.com, andaluciainformacion.es, eldiario.es
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