Advertising, if diverse and inclusive, is healthy for society and people
GAYLES.TV | While the lesbian spot of Magnum has left ice creams to ultra-Catholics, the new advertising campaign of the Swedish rail network, Swedish Railways, is hitting hard, and it has done thanks to this ad that is already making a hole among the best of the year. The advertising agency has managed to hook the audience by telling the simple story of Paul, a passenger whose journey will change his life.
This is Paul's Journey, as this campaign is called, for equality and tolerance, one more example of this social activism that is permeating the advertising campaigns of numerous brands around the world.
When the message is inclusive, the impact it causes on the mind of whoever receives it brings benefits to both society and people. When will Frigo or Renfe and other Spanish advertisers delight us with diverse and inclusive spots?
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[Vimeo 207264473 w = h = 640 360]
Sources: LOLA MullenLowe, TBWA \ Stockholm
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