"Let's change hate for love" is the motto of the Axel Hotels ad
GAYLES.TV.- After the success of Noah's Ark, chain Axel Hotels returns to surprise with a campaign that rethinks the arrival of Christopher Columbus to America from the values of respect and fraternity
To promote the company's arrival in America, the spot has chosen the motto "Let's change hate for love" to rethink history from a firm claim for the diversity of identities, orientations, genders, races and cultures.
Kike Doatis, Creator of"Columbus", has decided to symbolize union and equality without prejudice. "The meeting between Europe and America was a tremendous historical error, violent and ruthless, with the power to represent any other war or tyranny. If we took all the hate that confronts us and turned it into love, the world would be an incredible place ", Explica.
To carry out the idea, the dancer of the National Dance Company of Spain Benjamin Poirier and his partner in real life, the Venezuelan entrepreneur Daniel Barrios protagonists.
Axel Hotels, which is presented as a company "Heterofriendly", is the first hotel chain in the world aimed at the community LGBTQ +. The success of your first hotel in Barcelona opened in 2003 started a growth project throughout Europe that now reaches America. "Axel has always strived to promote a society in which love is free, where diversity and respect are fundamental aspects. We support a world that accommodates any type of love and that lives in harmony. The opening of our AxelBeach Miami it is an ideal and special moment to continue promoting our values of respect, diversity and inclusion ", declares Juan Julià, President of Axel Hotels.
Source: Axel Hotels
Photographer:Axel Hotels
GAYLES.TV
Online TV
