Conservative politicians and activists ask to boycott Coca-Cola for its LGBT + pro campaign in Hungary

GAYLES.TV.- «Zero sugar, zero prejudices«. This is the slogan of the campaign of Coca-cola thrown in Hungary about the music festival Island en Budapest to promote tolerance. In the ad series «Love is love»That make up the campaign are couples of men or women kissing and holding soda bottles. Now the company is facing a critical backlash from Hungarian politicians and conservative activists who encourage the boycott. Coca-Cola You have already announced that you are not going to go back.

"The Coca-Cola Company strives for diversity, inclusion and equality in our business, and we also support these rights in society”, A company spokesman said in a statement. "We believe that everyone has the right to love the person they choose. The campaign that is currently running on Hungary reflects these values"He added.

The conservative offensive of media and politicians who sought to boycott the products of Coca-Cola or ban the campaign "Love is love”Starts up. István Boldog, parliament member and party leader Fidesz, has been one of the politicians that has been more meaningful against the campaign.

"Do not be delusional, this is a test"

An online petition calling for a boycott since local officials ban ads has reaped approximately half of its target 50.000 signatures. "Until now, large companies in Hungary have not advertised with openly gay content and messages. Don't be illusive, this is a test, ”Says a translated version of the petition. "If Hungarian society accepts this, there will be more and more steps. Posters, commercials, movies, products with the rainbow, etc. And as we continue to slide downhill, it will be increasingly difficult to stop it".

And they are right. That is why it is important that Coca-cola It has been planted. That is why it is important not to go back a millimeter. Surveys show that a growing number of Hungarians support the rights of homosexuals. An 2017 survey conducted by the International Association of Lesbians, Gays, Bisexuals, Trans and Intersex found that more than 60% of the country's residents believe that everyone should be granted the same rights, regardless of their sexual orientation.

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