The El Corte Inglés ad "Operation: cover the books" touches social networks
GAYLES.TV.- Once again we have to applaud the advertising line of "El Corte Ingles" with regard to the LGTBI issue and the very best is that there is no LGTBI question. The mall's advertising is really standardized.
This time it's about going back to school and what we see is a situation that surely is being lived in many homes with children: the fearsome "Operation: lining the books"! That transparent paper that sticks everywhere but where it should do it, air bubbles that do not disappear but are leaving wrinkles, discussions on how to do it. Surely more than one and more than one will feel identified to see the spot because it is such a situation of everyday, a couple of two men trying to cover the books and the fun commentary of his son to a friend: "I already told you that with two dads it was not faster". Great!
But the coolest thing is that there is no specific claim, simply opt for a gay couple instead of a hetero for a situation common to any family with children and the result is seen in the c
Customer reviews of "El Corte Inglés" to the video on the official website. They do not comment on the fact that they are two men, but the grace that makes them feel identified with the situation, which in the end is what it is about, to normalize and integrate once and for all.
It is curious how the same company that generated the controversy for selling a book on the alleged cure of homosexuality (we believe they missed a goal), has such a correct line in terms of business practices regarding the LGTBI reality.
And since we are talking about business practices that are respectful of the collective, we highly recommend reading "Aequalis", the first report published in Spain on best practices in the management of LGBT diversity in the company and institutions. You can download it for free in this link. Surely it is of your interest. We leave you with the delight of this return to school.
https://www.youtube.com/watch?v=gKc-EtmDKX0
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