The campaign "Erase AIDS" starts today with the aim of raising funds to eradicate HIV
GAYLES.TV.- The most emblematic buildings of Madrid will be illuminated in red to make visible the actions of the campaign #BorraelAIDS with the purpose, not only to raise funds that contribute to the eradication of the disease, but also to increase the level of social awareness, especially among the youngest.
The fundraising will be done through a crowdfunding that basically allocate the income to research through the Foundation Fight against AIDS.
"play ground" will collaborate in the campaign with the diffusion of thematic videos as you can see at the bottom of this article. In principle it is intended to reach the figure of 15.000 € although it is possible that the media impact makes this forecast can be overcome.
It is planned to dye the sources of Cibeles and Neptune red as well as the Town Hall among other known locations. The city will also be filled with banners and tourist buses will show mottos of the campaign.
The idea is to get information very specific and specific that impacts clearly, the main slogans are:
- In the world there are 2 millions of children infected with HIV.
- In our country every day there are new 10 infected with HIV.
- Of the 37 millions infected with HIV, only 17 millions receive treatment.
- In Spain, 25% of those infected with HIV do not know that it is.
- Since 1984 in the world, 34 millions of people have died from AIDS
From Gayles.tv we join in the diffusion of this campaign because we know the importance of not lowering the guard, to keep fighting, to continue investigating until the total eradication of the virus.
[youtube https://www.youtube.com/watch?v=zdUQyl-GkeU]
Source: Foundation Fight against AIDS
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