Withdraw an ad with homosexual couples after pressure from conservative groups

Announcement with gay couples removed due to pressure from conservative groups Zola Hallmark Withdraw an ad with homosexual couples after pressure from conservative groups

The American chain Hallmark Channel withdraws an advertising campaign with homosexual couples after the pressure of conservative groups

GAYLES.TV.- Controversy in United States for the withdrawal of a advertising campaign in which gay couples appeared celebrating a wedding. The pressures of the most conservative groups have made the payment channel Hallmark channel censor ads. The campaign of Zola, a brand that is responsible for organizing weddings, consisted of four spots in which the parties wondered if the ceremony had been the same if they had commissioned Zola.

Mike chi, marketing director of Zola has defended his ads: "All kisses, couples and marriages are equal celebrations of love, so we will no longer be advertising on Hallmark«. The brand's reaction was excellent by planting and withdrawing advertising from a chain that has given in to homophobic pressures.

The controversy began last week, when several conservative groups like One Million Moms y lifesite they presented a formal complaint to the chain so that it did not include in their programming films or advertisements that represent the community LGTB +. Hallmark Channel made the decision to censor all those in which homosexual scenes appeared, with the following justification: «The debate surrounding these ads was distracting the purpose of our network, which is to provide entertainment«.

Two examples diametrically opposed. In the case of Zola We applaud your decision to stop advertising on a chain that yields to the most conservative pressures. With the announcement and its withdrawal reiterates the strong commitment to the collective LGTB +.

In regards to Hallmark Channel ... Let's hope their homophobia takes its toll on them.

https://www.youtube.com/watch?v=-pVnnGK6BP4&feature=emb_logo

Source: The Hollywood Reporter, Vertel

Photography:Zola

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